Since 1997, USLB has been the preeminent consulting and marketing firm that has specialized in Critical Illness Insurance (CII) for carriers, reinsurers, and distributors. We believe CII coverage holds significant benefit for a large segment of the US population. USLB was formed for the express purpose of developing innovative and, profitable critical illness products, as well as providing marketing support, and sales training.

Dan Pisetsky
President
US Living Benefits

In 2007, our firm made a strategic decision to expand living benefits to include Long Term Care Insurance (LTCI) through an alliance with Strategic Health Management Corporation (SHM), a firm that has specialized in LTCI for over twenty years.

SHM specializes in product development and actuarial consulting for CII and LTCI. In addition, SHM has developed a proprietary (patent pending) premium methodology, enabling insurers to offer affordable CII and LTCI on a stand-alone basis, or packaged with other life, health, and annuity products.

USLB’s mission is to provide insurers and distributors with a One Stop Solution for innovative CII and LTCI product development, marketing, and administrative needs.